Use this calculator to estimate what a cold email program could generate for your business. Switch between Conservative, Realistic, and Best Case scenarios, or adjust any input to match your actual deal size and close rate. The Realistic scenario is calibrated to Clique's $40,200 average pipeline per client engagement.

Realistic scenario aligns to our $40,200 avg pipeline per client.

Emails Per Day 200

50 500

Positive Reply Rate 2.5%

0.5% 10%

Meeting Booked Rate 50%

10% 80%

Average Deal Size $8,000

$1K $500K

Your Close Rate 25%

5% 60%

Monthly Budget $5,000

$1K $20K

Based on Clique's benchmarks

Estimates based on Clique's 130+ client avg · adjust any slider to match your numbers

Your Estimate

$161,250

EST. MONTHLY REVENUE

32.3x

ROI ON SPEND

< 1 mo

PAYBACK PERIOD

How we get there

Positive replies/mo 123

Calls booked/mo 43

Deals closed/mo 10.8

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Your numbers suggest cold email could generate meaningful pipeline for your business. In a scoping call, we'll map your actual ICP and deal size to a realistic projection before you commit to anything.

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Cold Email ROI Calculator