FREE TOOL · BENCHMARKS

Cold Email Benchmarks

75 campaigns · 12 verticals · Q4 2022 to Q1 2026

This tool surfaces performance data from 75 real B2B cold email campaigns run by Clique Outreach between Q4 2022 and Q1 2026. Use it to benchmark your current reply rate against industry norms, find ICP and messaging patterns for your vertical, or evaluate whether your program is outperforming or underperforming the market.

Overall benchmarks
4.1%
AVG POSITIVE REPLY RATE
15.6K
AVG EMAILS / CAMPAIGN
30.2
AVG OPPORTUNITIES / CLIENT
97.9%
AVG INBOX PLACEMENT
Methodology

Positive replies = responses expressing interest or requesting next steps, not total reply volume. Reply rate = share of sent emails that received any reply. Data sourced from 75 representative campaigns across 12 verticals, Q4 2022 to Q1 2026. Campaigns with fewer than 200 sends excluded.

By vertical
Data from 75 campaigns drawn from 130+ client engagements, Q4 2022 to Q1 2026. “Pos. Replies” = responses expressing interest or requesting next steps. “Reply Rate” = total reply rate per campaign. Company-wide avg positive reply rate: 4.1%.
All campaigns
ClientVerticalEmails SentPos. RepliesReply RatePeriod
See how your vertical compares to the campaigns above. In a scoping call, we map your ICP to the closest benchmark and outline a realistic pipeline projection. BOOK A SCOPING CALL →
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