Staffing & Recruiting
Industry: B2B Staffing & Recruiting – Specialised Talent Acquisition
Country: United States
Challenge
The agency was struggling to break through to hiring managers in industries with niche skill demands. Previous outreach campaigns generated limited responses, and too many conversations ended with companies that weren’t actively hiring. They needed a targeted approach to reach decision-makers with urgent staffing needs and budget authority.
Solution
We created a highly focused prospect list of companies showing active hiring signals, such as recent job postings and expansion announcements. Email sequences positioned the agency as a partner capable of delivering top-tier candidates quickly, with examples of successful placements in similar roles. Outreach was paced to keep engagement steady and ensure timely follow-ups with interested prospects.
Results
Reply Rate: 2.9% – Competitive for the staffing and recruiting sector.
Positive Reply Rate: 27.8% – Over one in four replies from companies with immediate hiring needs.
Opportunities Created: 35, valued at $42,500 in pipeline.
Built a repeatable outreach system for connecting with high-value recruitment clients.
From cold lists to signed placement agreements, this campaign delivered a steady stream of hiring-ready opportunities.
Industry: B2B Fractional Staffing & Recruiting – On-Demand Talent Solutions
Country: United Kingdom
Challenge
The agency specialised in providing fractional and project-based talent but was finding it challenging to reach companies open to non-traditional staffing models. Many replies from past campaigns came from organisations focused solely on full-time hires, limiting the pool of qualified prospects. They needed an outreach strategy that would connect with decision-makers already exploring flexible workforce solutions.
Solution
We curated a list of companies showing project-based hiring trends, seasonal demand spikes, or interim staffing needs. Email sequences were crafted to highlight the benefits of fractional staffing, including cost efficiency, speed of placement, and access to niche expertise. The campaign was delivered in multiple waves, with timely follow-ups to nurture interest and convert leads.
Results
Reply Rate: 12.9% – High engagement for a niche staffing model.
Positive Reply Rate: 26.1% – Over one in four replies from companies actively considering fractional staffing.
Opportunities Created: 42, valued at $63,000 in pipeline.
Established a targeted, repeatable outreach process for sourcing high-quality fractional staffing clients.
From cold outreach to flexible workforce partnerships, this campaign positioned the agency as the go-to provider for on-demand talent solutions.
Industry: Staffing & Recruiting – Permanent & Contract Placement
Country: United States
Challenge
The agency had strong placement capabilities but struggled to consistently connect with hiring managers and HR leads at companies actively recruiting. Many prior outreach campaigns generated minimal engagement, with too many replies from businesses not currently hiring. They needed a targeted outreach strategy to identify and reach decision-makers with immediate staffing needs.
Solution
We created a refined prospect list using hiring activity signals, including recent job postings, company growth trends, and market expansions. Email sequences were crafted to showcase the agency’s ability to fill roles quickly and with high-quality candidates. The campaign was rolled out in consistent waves to keep inbox presence high and maintain a steady flow of opportunities.
Results
Reply Rate: 10.7% – Well above industry norms for staffing outreach.
Positive Reply Rate: 33.1% – One in three replies from companies with active hiring needs.
Opportunities Created: 40, valued at $61,500 in pipeline.
Built a scalable outreach process to ensure a consistent pipeline of hiring-ready clients.
From outreach to offer letters, this campaign turned cold lists into a steady stream of recruitment opportunities.