Digital Marketing
Industry: Digital Marketing – Social Media Advertising Agency
Country: United States
Challenge
The agency had a powerful portfolio but struggled to break into new markets through outbound outreach. Previous campaigns lacked the personalisation needed to stand out, and most replies were either lukewarm or from businesses without the budget for their services. They needed an approach that would grab attention, spark interest, and quickly move prospects into meaningful sales conversations.
Solution
We developed a hyper-targeted prospecting strategy, focusing on brands with clear signs of active marketing spend. Email sequences were personalised at scale, addressing specific growth goals and showing how the agency could accelerate results. The campaign was split into two high-intensity send waves, supported by strategic follow-ups to convert interest into booked calls.
Results
Reply Rate: 14.2% – Far above the average for outbound campaigns.
Positive Reply Rate: 115.6% – More positive responses than total replies due to multiple opportunities from individual responses.
Opportunities Created: 363, valued at $592,500 in pipeline.
Campaign established a repeatable system for breaking into competitive markets.
From hidden gem to inbox magnet, this outreach strategy positioned the agency as the go-to choice for brands ready to scale their social media advertising.
Industry: Digital Marketing – SEO & Content Marketing Agency
Country: Australia
Challenge
The agency was investing heavily in cold outreach but was struggling to connect with prospects who truly valued long-term marketing strategies. Many replies were from small businesses with minimal budgets, making it difficult to generate meaningful opportunities. They needed a system that could consistently identify and engage businesses ready to invest in SEO and content marketing.
Solution
We refined their targeting to focus on businesses with clear signs of growth potential and a need for sustained online visibility. Email sequences were written to highlight measurable SEO wins and case studies, showing exactly how the agency could drive results. Sending patterns were optimised to land in inboxes at peak engagement times, increasing the likelihood of replies from decision-makers.
Results
Reply Rate: 2.1% – A clear improvement in engagement quality.
Positive Reply Rate: 30.3% – Nearly one in three replies from qualified prospects.
Opportunities Created: 36, valued at $56,000 in pipeline.
Built a more predictable and profitable outbound channel for the agency.
From scattered interest to strategic wins, this campaign helped the agency zero in on the right clients and start more valuable sales conversations.
Industry: Digital Marketing – Paid Ads & Funnel Optimisation Agency
Country: United Kingdom
Challenge
The agency was running cold outreach campaigns but struggling to attract prospects with the right budget and growth mindset. Many conversations stalled early, as leads didn’t fully understand the value of optimised ad spend and funnel strategies. They needed a way to clearly position their services as a high-ROI investment from the very first touchpoint.
Solution
We redesigned their outreach strategy to focus on businesses already investing in paid ads but underperforming on ROI. Each email sequence included specific insights on common funnel leaks and how the agency could fix them for rapid revenue gains. Sending was timed to reach decision-makers at peak response windows, boosting open and reply rates.
Results
Reply Rate: 3.8% – Strong improvement compared to prior outreach.
Positive Reply Rate: 13.2% – Solid traction from businesses with the right budget and intent.
Opportunities Created: 72, valued at $53,100 in pipeline.
Established a repeatable process to find and win high-value paid ads clients.
From cold starts to cash flow, this campaign turned underperforming outreach into a steady source of qualified leads ready to invest.
Industry: Digital Marketing – DTC Email Marketing & Automation Agency
Country: United States
Challenge
The agency had strong email marketing expertise but struggled to demonstrate its value through outbound prospecting. Previous campaigns generated inconsistent results, and too many conversations ended before prospects fully understood the impact of automation on revenue. They needed a campaign that would immediately grab attention and turn interest into booked calls.
Solution
We targeted brands with untapped potential in email marketing, focusing on those with visible e-commerce activity but low automation adoption. Sequences were built to highlight tangible ROI examples, showcasing how the agency had boosted revenue for similar businesses. Sending was kept tight and strategic, with three targeted waves to maintain momentum and maximise engagement.
Results
Reply Rate: 16.6% – Far above industry averages for cold outreach.
Positive Reply Rate: 41.9% – Nearly half of all replies from qualified, interested leads.
Opportunities Created: 13, valued at $19,500 in pipeline.
Established a targeted outreach process to generate high-value client conversations.
From inbox ignored to inbox adored, this campaign proved the agency’s ability to turn curiosity into conversion.
Industry: Digital Marketing – PPC & Lead Generation Agency
Country: United Kingdom
Challenge
The agency was running outbound campaigns but struggling to generate a consistent flow of high-quality leads. Many prospects either lacked the budget or weren’t actively investing in paid advertising, making conversations hard to convert. They needed a more refined targeting approach to connect directly with businesses ready to scale their lead generation.
Solution
We narrowed their outreach list to companies with a proven history of ad spend and a clear need for more efficient lead acquisition. Email sequences were written to show quick-win PPC strategies and real-world ROI results from past clients. Sending was staggered over several targeted waves to keep inbox placement high and maintain consistent engagement.
Results
Reply Rate: 4.0% – Above industry average for outbound campaigns.
Positive Reply Rate: 30.4% – Nearly one in three replies from qualified prospects.
Opportunities Created: 35, valued at $52,500 in pipeline.
Created a focused, repeatable system for booking sales conversations with high-intent prospects.
From cold lists to hot leads, this campaign proved the power of targeting the right audience with the right message.
Industry: Digital Marketing – Social Media & Paid Ads Agency
Country: Australia
Challenge
The agency was sending out large volumes of cold emails but struggling to secure conversations with the right type of prospects. Many responses came from businesses without the budget or intent to invest in paid social campaigns. They needed an outreach strategy that would connect them with decision-makers ready to scale through targeted advertising.
Solution
We rebuilt their prospect list to focus solely on brands already active on social media with visible ad spend. Email sequences were crafted to show clear ROI potential, using examples of how the agency had scaled similar brands through strategic paid campaigns. Sending was timed in waves to keep engagement consistent while maximising inbox placement.
Results
Reply Rate: 3.1% – Above the standard for cold outreach in the industry.
Positive Reply Rate: 34.4% – Over one in three replies from qualified leads.
Opportunities Created: 66, valued at $96,000 in pipeline.
Created a repeatable outreach framework for generating high-intent sales conversations.
From cold contacts to campaign wins, this approach turned outreach into a consistent pipeline of brands ready to scale.