The week to write
Lists start with a data provider and are then enriched for a buying signal. The signal is what decides the week an email goes out and what it can say.
Clique Outreach
At least 50 qualified leads a quarter
Or we work for free. In writing.
Cold email for B2B companies. Every email written for one company, off a real buying signal.
Campaign
SeptemberAI automation and implementation
Reply rate7.04%1,229 replies
Opportunities119in one month
Sequences started17,459
571delivered to one client in one quarter
1,168delivered to them in twelve months
Every onewritten by hand
Selected campaigns
What cold email can do for you
12
Markets
from recruitment to freight to video
72
Campaign months documented
each one a dated Instantly panel
29
Median positive replies per month
across those 72 months
237
Best single month
September 2026, across all campaigns
These are selected campaigns, not an average of everything we have run. Every figure is read straight off the Instantly panel for that month, and the panels are on the market pages. The best month is read off our live Instantly account.
Our approach
Built around who actually buys from you
We run cold email for B2B companies. The list is built around who actually buys from you and enriched for a buying signal. Every email names something specific, read off that company’s own site and socials.
One named situation
Three steps, written for one named situation rather than one job title. The sequence stops the moment someone replies.
Our infrastructure
Our infrastructure, our domains, our inboxes. Volume, warmup and deliverability are ours to manage, not yours to learn.
The reply is yours
A positive reply reaches you with the full thread and the enriched company detail. From there the conversation is yours.
72 documented months
Where we have run this
20–67 a month
Recruitment & staffing
Job ads that had been reposted, which means internal hiring failed
View the months →
11–102 a month
Commercial cleaning & facilities
Lease expiry dates turned a flat list into a calendar
View the months →
19–53 a month
Managed IT & cybersecurity
Contract awards, then naming the control they were failing
View the months →
19–106 a month
Freight & logistics
The week they announced a new lane or a new depot
View the months →
16–75 a month
Commercial finance & accounting
Who they invoice, because that sets how long they wait to be paid
View the months →
12–99 a month
Manufacturing & industrial
Stock levels that had visibly moved, not job titles
View the months →
16–68 a month
B2B SaaS, SMB
A second location, when the spreadsheet stops working
View the months →
17–119 a month
AI automation & implementation
The word AI came out of the email entirely
View the months →
14–128 a month
Video production
One edit from footage they already had sitting unused
View the months →
21–104 a month
Specialist marketing
The first week of January, not the third
View the months →
22–125 a month
Software dev & staff aug
Funding announcements crossed with open developer roles
View the months →
13–106 a month
Wholesale & private label
Retailers already stocking a comparable brand, buyer named
View the months →Positive replies a month, lowest and highest. Low months and high months are both in those ranges on purpose. A market has bad quarters and we would rather you saw them here than found them later.
Doing it in house
Everything you would have to do, done for you
Doing it yourself
- Hire an SDR and hope their skills hold up
- Train them on lists, copy and sending
- Buy 20 domains and 20 inboxes, warm them 3 weeks
- Guess which angle works
- Find out a domain is burned after it is burned
- About $4,781 in the first quarter, no promise
With Clique
- A team with 72 documented campaign months
- Nothing to train. You get the replies
- Our domains and inboxes, warmup not charged
- Angles A/B tested until one wins
- Inbox health watched around the clock
- From $3,000, with 50 qualified leads in the contract
What it costs to do this yourself
This is a low end setup, kept deliberately cheap. A serious one costs more.
Rough estimates, list prices today
- 20 inboxes20 emails a day each, 400 a day at most$140
- 20 domainsone to each inbox, bought for the year$240
- Sending and warmupthe tier below caps at 5,000 a month$97
- Contact datatwo seats at 99 a month, 8,000 records, which is 400 a day over 20 working days$198
- Verification50,000 credits, bought up front$89
- Inbox health monitoringblacklists, placement and DMARC, on the entry plan$49
- A lead gen assistant to run it$1,000
Month one$1,813
First quarter$4,781
Every line in that table assumes the person running it already knows how to do all of this.
Writing the emails
Not a template with the company name swapped in. Whoever runs this has to be able to
- write one to one off a buying signal, not one to many
- read a company’s site and socials and find the thing worth naming
- keep the copy clear of the words, links and patterns that trip filters
Testing the angle
A/B the opening, read what actually moved, and know which variable to change next.
Finding the signal
The enrichment that decides which week a company is worth emailing at all.
Rotating the inboxes
Spreading volume so no mailbox runs hot, and spotting a dip before it becomes a block.
Staying out of spam
The monitoring tells you placement dropped. It does not tell you which domain, which words, or what to change.
AI writes, it does not know
AI will write a thousand emails by lunch. It cannot tell you which ones hit spam, or why nobody replied.
Burned domains
Filtered once, filtered for good. Buy another, build the inboxes again, warm them three weeks, start over.
Six stages, live in week four
How we work
From the first call to the first reply in your inbox, about four weeks.
- 01
Fit check
One call. We check your market size, your offer and who actually buys. If the numbers do not support the guarantee, we say so on that call rather than after you have paid.
Google Meet
Teams
Zoom - 02
List
Built to your market, enriched for a buying signal, then every address verified before it is used.
Apollo
Clay
Apify
Google Maps
Sales Navigator
Prospeo
MillionVerifier
ZoomInfo - 03
Build
Branded look-alike domains, one domain to one inbox, and inboxes named after you or your team. Three week warmup, on us. Your first month starts when real sending starts.
GoDaddy
Google
Microsoft - 04
Write
No templates. Every email is written for one company, off their site, their socials and their signal. No two leads get the same message.
Claude
ChatGPT
Gemini - 05
Launch
Every weekday, never on a public holiday in your market. A/B testing on the angle, usually settled inside two or three variants. Inbox health and deliverability watched around the clock.
Instantly
EmailGuard - 06
Forward
Positive replies go to you with the full thread and enriched detail attached. We do not manage the conversation and we do not book meetings for you.
Zapier
Written into the agreement
The 50 Lead Guarantee
qualified leads a quarter, or we keep working free
On the quarterly plan, the contract commits us to a minimum of 50 qualified leads in the quarter. Miss it and we keep going for free. There is no cap and we never slow sending down once we hit the number.
In the contract
Anything above 50 costs nothing extra
Every lead after the fiftieth lowers what each one costs you.
If we miss
We keep sending at no charge
Until we deliver the shortfall, or until we have contacted every company in your market, whichever comes first.
Every lead is logged
Company, date, exact words
With the company, the date and the exact words they replied with. If you think something should not have counted, you have ten business days to say so.
USD, bank transfer or Wise
What a lead actually costs
A qualified lead, and it only ever goes down from there.
Cost of one qualified lead
$60
at 50 qualified leads in the quarter
50, the written minimum150
Drag to see the math. 3,000 for the term, divided by the leads delivered. The contract promises 50, not more.
- Where the 60 comes from
- 3,000 for the term against a written minimum of 50 qualified leads in the quarter.
- Why it only falls
- Anything above the 50 costs nothing extra, so every lead after that one lowers the number.
- If we miss
- We keep sending at no charge until the shortfall is delivered. That is in the agreement, not a line on a page.
Pick your plan
USD, by bank transfer or Wise. The AUD and GBP figures are approximate, at October 2026 rates.
In houseDoing it in house costs about 4,781 in the first quarter, on the low end.
Monthly
$1,200
USD a month
About AUD 1,750 or GBP 900
- Stop at the end of any month
- Every email written for one company, no templates
- No setup fee
Three month term
Guaranteed$3,000
USD, three months
1,000 a month, 600 less than monthly
- At least 50 qualified leads in the quarter, written into the contract
- Short of 50? We keep sending free until it is delivered
- More than one market at once
Custom
Let’s talk
Sized on a call
A bigger list, or more volume
- More than one market at once
- The guarantee set on the call
- Every lead logged with the company, the date and their exact words
Compare plansMonthlyThree monthCustom
The guarantee
At least 50 qualified leads in the quarter, written into the contract–Set on the call
Short of 50? We keep sending free until it is delivered–Set on the call
Every lead logged with the company, the date and their exact words–Set on the call
The setup
More than one market at once–
Leads picked by buying signals, like hiring, news and awards
A list built for your market, every address verified
Branded domains, with inboxes named after you or your team
Three weeks of warmup, not charged
The sending
Every email written for one company, no templates
Angles A/B tested until one wins
Inbox health watched around the clock
Positive replies sent to you with the full thread
The terms
No setup fee
Stop at the end of any month–Set on the call
Custom plans
Where your number lands
Three things set it, all sized on one call.
- The size of your market and how much of it we cover
- The number of inboxes that volume needs
- How many angles and segments run at once
Every plan
No card
Bank transfer or Wise, invoiced.
Every plan
No setup fee
You pay for sending, not for us getting ready to send.
Every plan
Warmup is free
Three weeks, not charged, and your term starts on the first email out.
Every plan
Nothing bolted on after
One number, agreed before you sign.
Where our work stops
What we do not do
01We do not
We do not manage your replies
A positive reply reaches you with the full thread. Answering it is yours. This is a large part of why the price is what it is.
02We do not
We do not book meetings for you
Whether a reply becomes a meeting depends on how you answer it, and that is not something we can promise on your behalf.
03We do not
We do not promise revenue
We can put the right person in front of you in the right week. What happens in the conversation after that is your business, not ours.
04We do not
We do not take every client
If your buyers are mostly consumers, or your market is too small for the volume this needs, the guarantee will not hold and we will tell you on the first call.
Taking new campaigns
Want to see the numbers?
Send us who you sell to and roughly how many companies fit that description. One call is usually enough to tell whether the guarantee will hold for your market, and if it will not we would rather say so before you pay.
accounts@cliqueoutreach.com
Right signal.Right words.Right now.
01
We look for
A B2B offer, a market of real size, and someone in the room who can decide. Most of our work is with Australian companies.
02
If it is not a fit
We say so on that call, not after you have paid. A market too small for this volume will not hold the guarantee, and we would rather tell you first.
03
What happens next
A call to check the fit and size the market. Then an agreement with the 50 Lead Guarantee in it, and a build that puts you live in about four weeks.
04
After launch
Positive replies forwarded as they land, and one call a month to look at what is working. We ask about renewal ten days before the quarter ends.